Having a strong personal brand can be vital to your professional life. Think of it like having a modern, in-depth business card - without it, people won’t know who you are, what you do, or how it’s relevant to them. Curating your brand gives you the opportunity to establish your professional value in an authentic and appealing way. Of course, this all comes down to your digital presence.

Having a compelling presence on social media is a must for competitive brands nowadays. People turn to socials when they are considering a purchase — it’s the first place they look to research a product, brand, or service. If they’re not looking on socials, then they are looking on Google, so it is also critical to have a strong website with valuable content and relevant information. Businesses without a strong online presence run the (high) risk of being knocked as a potential source of sale. 

In today’s attention economy, it seems everyone is trying to be a thought leader. While that may make the space feel intimidating, there is plenty of room for everyone to establish the value of their expert opinion. The secret lies in strategy, because no matter how important your expertise is, it will only be recognized as so with a strong marketing strategy behind it.

The first step in any good marketing strategy — and any good business strategy for that matter — is to specify who exactly you’re trying to reach. Who is going to buy your product? Who is going to be interested in your content? What is the pain point that your product/service addresses, and who is feeling it most?

As a general rule of thumb, it’s most effective to pick a primary business goal to merge with your marketing strategy and from there track the corresponding metrics. Each metric gives a different insight, and if you’re looking at the wrong ones then the information can be misleading. It’s important to understand how the different data categories relate to your business goals so that you can have the most accurate portrayal of where you stand.

The seasons have a huge impact on human behavior and emotions. Tapping into that shift and becoming more in tune with your consumers’ current standing will take your brand further than simply generalizing your audience throughout the duration of the year. It may seem like extra work, but it’s work that will pay off if executed properly.

Now is the time to start capitalizing on the immense opportunities that the Metaverse provides. Getting on board with break-through trends such as this one that only come once in a blue moon can mean big business. Marketing in the Metaverse affords businesses the chance to hit emerging markets and engage customers in novel ways.

Meta’s data suggests that Instagram has been on a steady incline and gained over a quarter of a billion new users in 2021 alone. With such a large and rapidly growing audience, there is obviously a huge business opportunity. So, what are the best ways to make an impact from a marketing perspective? Check out the full guide.

Currently, TikTok gains 8 new users every second. TikTok is a great platform for boosting your brand awareness and bringing in new leads, especially when messaging is presented in an entertaining way. So, what are the best marketing practices for TikTok? Check out the full guide.