LinkedIn is the best channel for B2B marketing because it's where professionals go for professional interests. It’s a great place for entrepreneurs to establish thought leadership and stay top of mind for potential clients. Not to mention that LinkedIn has 303 million active monthly users.

With over 93% of the world’s 4.8 billion internet users on social media, this is a high-traffic channel to say the least. That said, social media a channel with many different avenues, each with their own algorithms, audience types, interaction behaviors, and corresponding best practices.

Nonprofit marketing is all about doing more with less. No matter how limited your resources are, your marketing strategy deserves some attention.

Account Based Marketing, or ABM, has actually been proven to generate the highest ROI of all B2B marketing approaches. Plus, it’s more budget-friendly to begin with. ABM is all about setting your sights on a specific target, rather than casting your net and hoping you catch something good.

Having a strong sense of purpose and intention not only allows you to feel more fulfilled as a business owner, but also allows your team members and customers to feel the same.

There’s one clear reason why troves of people gravitate towards lifestyle brands: they cater towards the consumers’ sense of identity.

The nature of most things is cyclical, and business is no exception. Just as we experience highs and lows in life, our businesses go through similar ups and downs. At times unpredictable, but for the most part, a closer look can reveal reliable, informative patterns. These insights can be used to strengthen business strategy and maximize revenue.

In a recent blog we made an intro to the marketing funnel. Now, we’re going to dive a little deeper into how that funnel varies between B2B (business to business) and B2C (business to consumer). Since B2C and B2B target completely different buyer personas, there’s a significant difference in the way the sales funnel operates for each one. It’s important to recognize these differences in order to fully optimize your marketing efforts.

Sales and specials are synonymous with the holiday season. Between gifting culture, Black Friday, and Cyber Monday, the opportunities for sales are endless. Whether it's the person who's been eying your product/service for most of the year, or someone who might just stumble across your brand while searching for the perfect gift, people are looking to buy. Shopping begins early, and so should your marketing efforts.