We spend so much time perfecting our marketing funnels: optimizing ads, refining copy, designing the perfect lead magnet, and so on. But what happens once the lead actually comes through the door? We’re breaking down what it really means to sell in a way that feels natural, and why genuine connection outperforms polished scripts every time.

This is the paradox of email automation. When done right, it’s one of the most powerful tools for deepening customer relationships, building brand loyalty, and increasing lifetime value. ROI metrics will consistently back that up. But done poorly, it becomes an irritant that undermines trust and pushes people straight to the unsubscribe button. The difference comes down to strategy.

A strong approach to marketing a book (and/or its author), hits all all the key touch-points. Let’s dive into each one.

I knew becoming a mom would be life-changing (duh), but I didn’t expect motherhood to teach me so much that applies to both life and business. Here are a few of the lessons that have really stuck with me so far.

There are three key elements that can help optimize your sales funnel — here’s how to achieve them.

While social media is a powerful and often integral tool, it's just one piece of a much larger and more complex puzzle. True digital marketing is more expansive, and understanding its full scope can help you drive stronger strategies and results.

Digital marketing is a balancing act of art and science, so naturally there is a lot that can go wrong with a ‘throw it together’ DIY approach. DIY can absolutely work, but it’s important to have a well-defined strategy and steer clear of these common mistakes.

AI is here to stay… but is it really all it’s chalked up to be? Here’s how/when to use, and how/when to avoid using AI in your marketing strategy.

Regularly checking in on your marketing efforts is just as important as implementing those efforts in the first place. Here’s a list of what to consider when conducting your marketing reviews.